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We crafted
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Google's inaugural summit and turned it into a yearly extravaganza!
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Explore now
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Role

Design Lead

UX&UI Designer

Service design

Overview

Client:Google

Crafting the product →
Iterating for perfection

Time

2023 Jun - Sept

Keywords

Design System

Product Iteration

Visual Design

O2O

Web Service

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Intro

Online visitor attrition reduced from 59% to 22.8%, with a surge of 25% in user engagement. Leveraging live demos on the website and broadcasting on 15 media platforms, 97% of surveyed viewers found the developer conference immensely beneficial for Chinese developers. Explore the webpage here.

The 2023 version builds upon the 2022 iteration, and below is a glimpse of our 2022 webpage.





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What's more 👄

R/GA has been working with Google GC for four years, and I've been part of the team for two of them, with more to come. If you're eager to learn about the design process, stay tuned for updates. Our approach involves tailoring the event experience to different stages: pre-summit, on-summit, and post-summit,each with its own version and unique features. We also adapt the design to match the focus of each year, providing attendees with a fresh experience. Click view 2022 GDS Website

Additionally, we're exploring digital engagement ideas to enhance interaction and extend the event's impact. Our commitment to creative innovation ensures that Google GC's event remains a standout in the ever-changing design landscape.