您可以拿出手机扫一扫一下两个二维码体验。 左边为微信小程序，如果您有 NIKE APP 可以用任意工具扫右边二维码会自动调转去NIKE APP 跑鞋速配助手体验。

耐克跑鞋速配助手 各种类型的跑步者们，始终面临一个挑战：我应该购买哪种跑鞋？ 在此向你介绍耐克跑鞋速配助手，这是在耐克小程序、耐克App和零售门店共同推出的数字工具。通过回答一些问题，从跑步表面、目的、技术需求等方面，耐克将向消费者推荐合适的鞋子。

在小程序和App中，会直接导向产品详情页和产品墙。自 5 月底推出以来，超过 70% 的用户完成体验至产品详情页面。在第二阶段，我们创造了更多的3D元素，让视觉变得更加生动，到添加弹出页面传递更多教育性信息，到反馈收集页面，到第三阶段的对比功能，让消费者更容易比较产品，并做出进一步的购买决定，这个数字产品一直在不断进化

Our team dedicated extensive time and effort to formulate a comprehensive strategy and conduct thorough research into the dynamic Chinese running market. Through in-depth market analysis and consumer insights, we gained a deep understanding of the nuances and preferences of the local audience.

Leveraging this knowledge, we meticulously crafted a user experience (UX) flow tailored to cater to the unique demands and expectations of the Chinese running enthusiasts. Our rigorous approach and strategic thinking have not only honed our understanding of this market but have also paved the way for a seamless and engaging experience for our users.

In our pursuit of "user growth," we harnessed valuable insights from our data-driven experiences. To bolster our user base, we implemented several key changes.

Firstly, we introduced a vibrant onboarding process to welcome new users with open arms. Next, we enhanced our 3D visual elements, making the immersive experience even more user-friendly. Additionally, we integrated a feedback feature into the results page, empowering our users to share their thoughts and helping us continually refine and improve our offerings. These changes reflect our commitment to delivering an exceptional user experience and driving sustainable growth.

Building upon the foundation laid in Phase 2, we've taken steps to elevate the user experience even further. Introducing a new feature, aptly named "Quick Comparison", it enables users to swiftly and effortlessly compare various running shoes.

This streamlined tool offers a quick and efficient way for our users to make informed decisions about their footwear, ensuring that they can find the perfect fit for their running needs. Our commitment to enhancing the user journey remains unwavering, and this feature exemplifies our dedication to providing a seamless and informed experience.

Stay tuned for ongoing updates...